HowSummit 2018
The Howard Hughes Corporation’s semi-annual conference. I was tasked with designing collateral for the conference as well as the HowSummit Conference Guide. Collateral was centered around usable materials for employees during their sessions as well as a company gift. We created a visual system and unique logo for the conference all of which became a play on the “How” in Howard Hughes. This concept not only ties in the company name and namesake, but also the philosophy to stay curious.
A few pages from the HowSummit Conference Guide. These pages were printed and inserted into the custom notebook I designed for part of the collateral package.
Full collateral package including:
HowSummit Notebook: HowSummit Conference branded cover with HowSummit Guide pages inserted before graph paper note sheets.
HowSummit Bookmark: An internal conference tradition at Howard Hughes. Conference branded front with note from the president on back. Placed in conference book drop.
HowSummit Tote: HowSummit branded tote presented at welcome desk and containing all collateral and materials.
HowSummit Tees: “Ask Me HOW” to suggest for all questions and assistance to be directed to conference help.
HowSummit Nametags: Stamped with the conference logo as well as the Howard Hughes Signature logo but created with simple imagery so as for easy reading.